Pitched Unfairly

Romeo & Juliet

Marry us in secret. End the feud by Thursday.

Pre-seed · Friar Laurence's cell · Monday, dawn

The problem

Two households, both alike in dignity, cannot share a street.

House Montague
3 civil brawls, bred of an airy word
House Capulet

Next brawl, says the Prince: "Your lives shall pay the forfeit of the peace."

The solution

One secret wedding, and the feud resets to zero.

"For this alliance may so happy prove, to turn your households' rancour to pure love."

Friar Laurence. Your thesis, sir, not ours.
Montague feud meter Capulet

0After the wedding (projected)

Why now

We met yesterday. It is obviously love.

Romeo's devotion, by recipient, over the last 24 hours.

"Did my heart love till now?"

Rosaline: pivoted

Juliet

Market

Our market is fair Verona. We need two people.

Share of target
100%
Expansion market
Mantua (not on the roadmap)

Traction

One balcony conversation. Very promising.

Vows exchanged
2
Surnames offered up
2
Good nights said
8
Follow-up booked
9 a.m.
"What's in a name? That which we call a rose by any other name would smell as sweet."

The plan

Four days from first look to lasting peace.

  1. Sunday

    1. Act 1, Scene 5 Meet at the Capulet feast
    2. Act 2, Scene 2 Balcony. Vows exchanged.

  2. Monday

    1. Act 2, Scene 3 Pitch Friar Laurence You are here
    2. Act 2, Scene 4 9 a.m. The Nurse confirms
    3. Act 2, Scene 6 Wedding at your cell
    4. Act 3, Scene 1 Make peace with Tybalt

  3. Tuesday

    1. Act 3, Scene 5 Romeo heads out at dawn
    2. Act 4, Scene 1 Juliet drops by your cell

  4. Wednesday

    1. Act 4, Scene 5 Juliet sleeps in
    2. Act 5, Scene 2 Friar John updates Romeo

  5. Thursday

    1. Act 5, Scene 3 Both families meet at the Capulet monument
    2. Act 5, Scene 3 Peace. Gold statues of us both.

Risk register

Every risk is assessed. Every risk is low.

Click a risk to check it against the script.

Team

Two founders, one Nurse, and the wisest friar in Verona.

  • R Romeo Montague Co-founder, vision and verse Previously: Rosaline. Pivoted.
  • J Juliet Capulet Co-founder, strategy Asked the key question: what is in a name?
  • N The Nurse Head of operations Messages, alibis, rope ladder logistics.
  • F Friar Laurence Advisor Weddings, herbs, confession. That is you, sir.

The ask

One wedding. This afternoon. Discreetly.

Term sheet

Instrument
Holy matrimony
Venue
Your cell
Closing
Monday afternoon
Cover story
Juliet is at confession
Use of proceeds
Ending the feud
Romeo
Juliet