Pitched Unfairly

FyreSponsorship prospectus

Two weekends on a private island, and every feed you follow.

Great Exuma · April 28–30 and May 5–7, 2017

1 Not a private island. Every claim in this prospectus is checked against what guests found.

as seen on the feed

At a glance

Two weekends, one island, thirty-three acts on the bill.

check each line

FyreFact sheet, 2017

Where
Fyre Cay, a private island in the Exumas FoundA site at Rokers Point, Great Exuma
When
April 28–30 and May 5–7, 2017 FoundWeekend one called off on its first morning
Getting there
Charter flights from Miami FoundIn by charter; out was the hard part
On the bill
33 acts, headlined by Blink-182 FoundNearly all pulled out; one local band played

The audience

Who comes, with a footnote on every number.

  1. 1Posted together on December 12, 2016. The count comes from a class-action lawsuit filed after the festival.
  2. 2Reported sales. Roughly 500 people were on site at one point.
  3. 3As marketed. Day passes were $500 to $1,500.
  4. 4The best prospectuses print this line. This one should have.

Why sponsor

Four hundred posts sold the island. Reach is not the room.

Tickets sold
~5,000
On site at one point
~500
Headline acts who played
0
Launch posts, Dec 12, 2016 400+

Sponsorship tiers

Three tiers, a few of each, and they go fast.

tiers and prices are this deck's illustration

Tier

Island

$250K

0 of 1 available

Villa

$100K

1 of 4 available

Cabana

$25K

5 of 8 available

Your name on the festival
Stage branding at the sunset sets
A hosted villa for your guests
Posts from the launch roster
An audited attendance reportNew

What you get

Every activation is a promise. Check what guests found.

Stay
Your logo on luxury villas and eco domes FoundRain-soaked disaster-relief tents
Dine
Your name on meals by celebrity chefs FoundCheese sandwiches in foam boxes
Pay
Your logo on the cashless wristband FoundMoney loaded in, none out for taxis

Tasting menu by celebrity chefsThe sandwich

The fine print

The fine print is where an honest prospectus lives.

FyreTerms, honest edition
Venue
Shown as renders until your site visit.
The private island was a site at Rokers Point.
Talent
Subject to change, and we tell you first.
33 acts advertised; nearly all withdrew.
Attendance
Estimated, never guaranteed, audited after.
About 5,000 sold; about 500 on site at one point.
Cancellation
If it does not run, your fee comes back.
Weekend one was called off on its first morning.
Promotion
Paid posts are labelled as paid.
A lawsuit alleged 400+ promoters were paid.

Past results

Every prospectus shows last year's results. Here are 2017's.

From the public record: court filings, the SEC, and two documentaries.

  1. Dec 12, 2016 The launch posts go outA lawsuit later alleged 400+ paid promoters
  2. Apr 28, 2017 Weekend one is called offPostponed before dawn, then cancelled
  3. Jun 30, 2017 Billy McFarland is arrestedCharged with wire fraud
  4. Mar 6, 2018 He pleads guiltyTwo counts of wire fraud
  5. Jul 24, 2018 He settles with the SECAdmits its charges; barred as an officer or director
  6. Oct 11, 2018 He is sentenced to six yearsAnd ordered to forfeit $26 million
  7. Jan 2019 Two documentariesHulu's Fyre Fraud, then Netflix's FYRE

Deadline and contact

Commit by the deadline, on terms a guest could check.

  1. 90 days outBothSite visit to the real venue
  2. 75 days outUsSigned talent contracts, shown
  3. 60 days outYouCommit your tier: the deadline
  4. 30 days afterUsAudited attendance, sent to you
Sponsor commitmentHonest edition
ContactPartnerships desk, Fyre

Ready to sign.