On air · Day 10,909
The Truman Show
Thirty years live, and every frame is for sale.
2026 media kit · Seahaven Island · Ad sales
it's all real*
01 / Our promise
We put trust before reach: one real life, never interrupted.
- 01
Live from his first day
Broadcast from birth, around the clock, to a worldwide audience.
- 02
No commercial breaks
Sponsors live inside the show, never between the scenes.
- 03
Every moment is real*
Nothing is rehearsed with him. He has never been told it is a show.
- *His town, his weather, his wife and his best friend are built or cast. He is the only thing that is real.
02 / The audience in numbers
Ten thousand days on air, five thousand cameras, and not one ad break.
-
10,909
days
on air without a break
The count on the film's poster
-
5,000
cameras
hidden across the island
The film, via American Cinematographer
-
24
hours
a day, every day, live
The film
-
0
ad breaks
sponsors live inside the show
The film, via MovieMaker
Viewers Worldwide. The film never gives a head count, so this kit doesn't print one.
03 / Who watches
He is on every hour, so every hour has its own audience.
- On now
- Beers with his best friend by the water
- Watching
- A whole bar, with the waitresses watching too
- Best format
- Cast integration: his best friend
21:30
Prime time
04 / The inventory
Five thousand hidden cameras, and every angle is ad space.
05 / Ad formats
Three ways in, from the billboard on Main Street to a line from his wife.
- Set
The billboard on Main Street
Your name on the town itself: billboards, storefronts, the bus stop he waits at.
- Prop
In his hands
He drives it, eats it, drinks it. The camera holds on the label.
- Cast
A line from his wife
A cast member names the product on camera, in character. Our premium format.
Plus the catalog. Everything on screen, from his car to her kitchen gadgets, is for sale in the Truman Catalog.
06 / On screen
Four products are placed in this kitchen. He has never spotted one.
Find them. Each one you find gets the label it should have had.
4 of 4 found
That label is what disclosure looks like.
07 / Specs and rules
The label faces the lens, and from 2026 so does the disclosure.
PPaid placement The on-screen label, as UK television uses it. Ours goes on every placement.
08 / Case study
Mococoa ran in prime time, mid-argument, and everyone saw the seam.
"Why don't you let me fix you some of this new Mococoa drink?"
- Brief
- Launch a new cocoa drink to the whole audience.
- Placement
- Cast integration at home: his wife, the kitchen, the tin to camera.
- What happened
- It aired in the middle of their worst fight. He saw she was selling to someone else, and she broke character.
- What we changed
- Every pitch is labeled, and none is ever passed off as a wife talking to her husband.
Campaign reportPPaid placement
09 / Why we label
The day he found the door in the sky, the audience changed the channel.
A placement nobody admits is an ad spends the audience's trust. Label it, and the trust stays yours.
Off air Next channel
10 / Rate card Illustrative rates
The closer it gets to him, the more it costs.
- Set A billboard or storefront on his daily route $40kper week
- Prop He uses it on camera, label to the lens $90kper week
- Cast A line from his wife or his best friend $250kper spot
- Catalog Listed in the Truman Catalog, shoppable Includedevery tier
PPaid placement The label is in every tier. It is the one term we don't negotiate.
11 / Prepared for you
Prepared for Sunny Acres: four weeks in prime time, labeled from frame one.
- TodayYouPick the slot and approve the label
- Week 1UsScript the scene, in character
- Week 3BothOn air, labeled from frame one
- Prepared by
- Ad sales, Seahaven Island
- Prepared for
- Sunny Acres
- Package
- Prop placement, prime time
- Flight
- 4 weeks
How it looks on air