Pitched Unfairly

The Kids, Inc.

Why we need a dog.

Series A · For Mom and Dad

The problem

The house is quiet. Nobody greets us.

WELCOME

Greetings at the door

  • Mon0
  • Tue0
  • Wed0
  • Thu0
  • Fri0

(echo)

The solution

One good dog fixes all of it.

Four household systems in one medium-sized, fluffy unit.

  • Door greeterTail, always on
  • Home securityBarks at the mailman
  • Pre-rinse dishwasherTongue, built in
  • Heated blanketThe whole dog

Traction

Walking the neighbor's dog is up and to the right.

41 hours walked since April

  • 63walks completed
  • 0walks missed
  • 1neighbor review: "very good kids"
  1. Apr
  2. May
  3. Jun
  4. Jul
  5. Aug
  6. Sep

Biscuit says thank you

Operations

Every chore has an owner, starting day one.

35 of 35 chores donego ahead, check one

Morning walkMaya
Breakfast and waterLeo
Evening walkMaya
Poop patrolLeo
Brushing and belly rubsSam

Market readiness

Our house scores 94 on dog-friendliness. The rug is the 6.

  • Backyardfenced, mostly 20
  • Couch capacity3 seats, 1 reserved 20
  • Park distance4 minutes on foot 19
  • Humans home after 3pmthree of them 20
  • The white rugwe can move it 15
94 out of 100

Very good house

Unit economics

A dog costs less than therapy. We checked.

Leo's allowance$0 (for now)

$130

One good dog

$600

Family therapy

we save $470 a month

Team

Three siblings, one dog, signed SLAs.

  • Maya, 14 Chief Walking Officer

    SLAWalk starts within 10 minutes of any whine

  • Leo, 11 VP, Food and Poop Logistics

    SLABowl full by 7:15am, yard clear by 5pm

  • Sam, 7 Head of Belly Rubs

    SLA99.9% uptime, naps excluded

Board of Directors: Mom and Dad. Final approval. Zero chores, guaranteed.

Competition

Loves you and loves walks? Only a dog.

Ignores youThrilled to see you Stays homeComes on adventures CatDad sneezesGoldfishRIP BubblesRobot vacuumonly greets the couch One good dog

Risks and mitigations

Every objection is already handled.

  • "Who will walk it?"

    Maya. Twice a day. It is in the chore chart, in ink.

  • "What about vacations?"

    Grandma already said yes. We have it in a text.

  • "It will ruin the couch."

    The couch is from 2014. With respect, it is time.

  • "We will end up doing everything."

    Read the SLAs. You have zero chores.

The ask

1 dog. Adopted. By Saturday.

Term sheet

Amount
1 dog
Size
Medium (negotiable)
Source
The shelter, adopted
Close
Saturday, 10:00am
Use of funds
Love, walks, 1 squeaky toy

Mom

Dad

sign here!!

Board vote

All in favor of one good dog, vote now.

not on the ballot
  • Yes 1
  • Absolutely 3

4 votes. 100% in favor. Motion carries.