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The Kids, Inc., 2023. Pitched unfairly, 2026.

A Series A for one good dog. Same story, same numbers. Rebuilt the way we'd pitch it today.

  • Party pitch
  • Ask: 1 dog by Saturday
  • Board: Mom and Dad
2023 Why we need a dog

The Kids, Inc.

A Series A for one good dog.

Legend
Original craft
Unfair

10 slides→12

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Play the 2026 deck

Then · 2023 · 10 slides

The original

  1. Title in giant WordArt: "Why we should get a dog"
  2. Problem: life without a dog is sad (stock photos)
  3. Solution: this specific puppy, from the shelter site
  4. Benefits: exercise, responsibility, grandma will smile
  5. Org chart of who does which dog chore
  6. Budget: food, vet, toys, "we will chip in"
  7. Answers to your concerns: cost, walks, vacations
  8. Candidate puppies, one photo each
  9. The ask, with a deadline ("by my birthday")
  10. The sequel video: "update: we got the dog"

Now · 2026 · 12 slides

What we changed

  • The budget always winsDrag food, vet and toys as high as you like. The dog lands under therapy every time, because Leo's allowance quietly absorbs the rest.
  • The chore chart checks itselfThirty-five boxes fill in day by day as the slide opens, and the room can tap any of them. The promise is the visual.
  • Investor costume, all the way downTraction is hours walking the neighbor's dog, the market is a house score docked six points for the white rug, and each sibling signs an SLA.
  • The vote happens in the roomThe last slide is a live ballot with two options, Yes and Absolutely, a running tally, and confetti on every vote.

Steal the structure

Pitch your company like The Kids, Inc. did.

  1. 01Serious coverPut a personal ask in a corporate costume: "Series A, for Mom and Dad".
  2. 02ProblemOne concrete, slightly tragic artifact (a greeting log of zeros).
  3. 03SolutionThe thing you want, labeled like a product spec.
  4. 04TractionProof you already do the work, as a chart that goes up and to the right.
  5. 05OperationsA chore chart with owners, so the objection is answered before it is raised.
  6. 06MarketScore your readiness and own the one weakness out loud.
  7. 07Unit economicsCompare the cost to something absurdly worse, and let them play with it.
  8. 08TeamEach person, a title, and a promise they can be held to.
  9. 09CompetitionA 2x2 where the alternatives lose with a joke each.
  10. 10Risks and mitigationsQuote every likely no and answer it in one line.
  11. 11The askOne thing, one condition, one date, on a term sheet.
  12. 12The voteDecide in the room, with options that all mean yes.

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