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Guides · Strategy and planning

OKR examples

OKRs pair an objective, a short statement of what you want to achieve, with a handful of key results that measure whether you got there. Good ones are few, measurable and owned, so everyone can tell what matters this quarter and what does not.

Use it when
Annual plans, strategy offsites, OKRs, big bets.
Typical length
10 to 15.
Format
A pre-read for leadership, then presented to align.

The OKR structure, slide by slide

Borrowed from Operation Overlord's annual plan structure. Each beat is one slide, three at most.

  1. 01CoverThe year in one line: the objective and the scale of it.
  2. 02Where we areScore last year's plan honestly before proposing this year's, corrections in red.
  3. 03The one objectiveOne sentence the whole company can repeat, ideally in the board's own words.
  4. 04Key resultsThree to five measurable results with dates, set up to be graded at year end.
  5. 05Bet oneThe biggest bet that delivers the KRs, with its specs and what it costs to build.
  6. 06Bet twoThe second bet, shown working: what the market sees versus what is true.
  7. 07Phases and timelinePast, you-are-here, next, with the phases and the one date you don't control.
  8. 08Owners and resourcesOne owner per result, with the resources they command next to their name.
  9. 09Risks and contingenciesEach risk with an owner and a fallback, and the real cost stated plainly.
  10. 10Not doingThe options you rejected, struck through, with one line of why for each.
  11. 11Go/no-goThe decision criteria against the latest data, and the verdict.
  12. 12The decisionWho decided, when, and who owns it if it fails.

What good strategy and planning do

  • Score last year before planning the next.
  • Name the few bets and, just as clearly, what you will stop doing.
  • Targets with owners and dates; resources follow the bets.

Where they usually fail

  • A list of everything
  • Bets without owners
  • Nothing stopped

More OKR examples

1947 Recovery plan

The Marshall Plan

A cure, not a palliative.

Legend
Original craft
Unfair

The story→12 slides

OKR examples: questions

What is a good OKR example?

An illustration: Objective "Make onboarding effortless." Key results: cut the time to first value from two weeks to three days; raise the share of new customers active in week one from 40% to 70%; reduce onboarding support tickets by half.

What is the difference between an OKR and a KPI?

A KPI is a measure you watch all the time. An OKR is a goal for a period: the objective says what you want to change, and the key results say how you will know it changed.

How many OKRs should a team have?

Few. One to three objectives with a handful of key results each keeps the focus. More than that and the OKRs become a task list.

Make yours with this structure

Type your site and we'll write the prompt for your deck, in your brand, built on Operation Overlord's annual plan structure.