pitch unfairly

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The Kids, Inc., 2023. Pitched unfairly, 2026.

A Series A for one good dog. Same story, same numbers. Rebuilt the way we'd pitch it today.

Template: Persuasion deck

  • Party pitch
  • Ask: 1 dog by Saturday
  • Board: Mom and Dad
Play the 2026 deck Steal the structure
2023 Persuasion deck

The Kids, Inc.

A Series A for one good dog.

Legend
Original craft
Unfair

10 slides→12

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

The Kids, Inc.'s persuasion deck, slide by slide

Every slide opens the live deck right where it is.

  1. The Kids, Inc. deck, slide 1: Why we need a dog. 01Why we need a dog.
  2. The Kids, Inc. deck, slide 2: The house is quiet. Nobody greets us. 02The house is quiet. Nobody greets us.
  3. The Kids, Inc. deck, slide 3: One good dog fixes all of it. 03One good dog fixes all of it.
  4. The Kids, Inc. deck, slide 4: Walking the neighbor's dog is up and to the right. 04Walking the neighbor's dog is up and to the right.
  5. The Kids, Inc. deck, slide 5: Every chore has an owner, starting day one. 05Every chore has an owner, starting day one.
  6. The Kids, Inc. deck, slide 6: Our house scores 94 on dog-friendliness. The rug is the 6. 06Our house scores 94 on dog-friendliness. The rug is the 6.
  7. The Kids, Inc. deck, slide 7: A dog costs less than therapy. We checked. 07A dog costs less than therapy. We checked.
  8. The Kids, Inc. deck, slide 8: Three siblings, one dog, signed SLAs. 08Three siblings, one dog, signed SLAs.
  9. The Kids, Inc. deck, slide 9: Loves you and loves walks? Only a dog. 09Loves you and loves walks? Only a dog.
  10. The Kids, Inc. deck, slide 10: Every objection is already handled. 10Every objection is already handled.
  11. The Kids, Inc. deck, slide 11: 1 dog. Adopted. By Saturday. 111 dog. Adopted. By Saturday.
  12. The Kids, Inc. deck, slide 12: All in favor of one good dog, vote now. 12All in favor of one good dog, vote now.

Then · 2023 · 10 slides

The original

  1. Title in giant WordArt: "Why we should get a dog"
  2. Problem: life without a dog is sad (stock photos)
  3. Solution: this specific puppy, from the shelter site
  4. Benefits: exercise, responsibility, grandma will smile
  5. Org chart of who does which dog chore
  6. Budget: food, vet, toys, "we will chip in"
  7. Answers to your concerns: cost, walks, vacations
  8. Candidate puppies, one photo each
  9. The ask, with a deadline ("by my birthday")
  10. The sequel video: "update: we got the dog"

Now · 2026 · 12 slides

What we changed

  • The budget always winsDrag food, vet and toys as high as you like. The dog lands under therapy every time, because Leo's allowance quietly absorbs the rest.
  • The chore chart checks itselfThirty-five boxes fill in day by day as the slide opens, and the room can tap any of them. The promise is the visual.
  • Investor costume, all the way downTraction is hours walking the neighbor's dog, the market is a house score docked six points for the white rug, and each sibling signs an SLA.
  • The vote happens in the roomThe last slide is a live ballot with two options, Yes and Absolutely, a running tally, and confetti on every vote.

Steal the structure

Build your persuasion deck like The Kids, Inc. did.

  1. 01 Serious cover Put a personal ask in a corporate costume: "Series A, for Mom and Dad".
  2. 02 Problem One concrete, slightly tragic artifact (a greeting log of zeros).
  3. 03 Solution The thing you want, labeled like a product spec.
  4. 04 Traction Proof you already do the work, as a chart that goes up and to the right.
  5. 05 Operations A chore chart with owners, so the objection is answered before it is raised.
  6. 06 Market Score your readiness and own the one weakness out loud.
  7. 07 Unit economics Compare the cost to something absurdly worse, and let them play with it.
  8. 08 Team Each person, a title, and a promise they can be held to.
  9. 09 Competition A 2x2 where the alternatives lose with a joke each.
  10. 10 Risks and mitigations Quote every likely no and answer it in one line.
  11. 11 The ask One thing, one condition, one date, on a term sheet.
  12. 12 The vote Decide in the room, with options that all mean yes.

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