pitch unfairly

Cheat Codes · Pitch decks

Front, 2016. Pitched unfairly, 2026.

The founder graded her own slides. We fixed the weak ones. Same story, same numbers. Rebuilt the way we'd pitch it today.

Template: Series A pitch deck

  • $10M Series A
  • 3 term sheets in 10 days
  • Mathilde Collin
Play the 2026 deck See the original 2016 deck Steal the structure
2016 Series A pitch deck

Front

The founder graded her own slides. We fixed the weak ones.

Legend
Original craft
Unfair

21 slides→12

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

The Front pitch deck, slide by slide

Every slide opens the live deck right where it is.

  1. Front deck, slide 1: All your team's email, one shared inbox. 01All your team's email, one shared inbox.
  2. Front deck, slide 2: Email was built for one person. 02Email was built for one person.
  3. Front deck, slide 3: Every email finds the right teammate. 03Every email finds the right teammate.
  4. Front deck, slide 4: Shared inboxes were the perfect wedge. 04Shared inboxes were the perfect wedge.
  5. Front deck, slide 5: Nobody wants to go back to Gmail. 05Nobody wants to go back to Gmail.
  6. Front deck, slide 6: MRR grew 5.4x in twelve months. 06MRR grew 5.4x in twelve months.
  7. Front deck, slide 7: A year in, customers spend 50% more. 07A year in, customers spend 50% more.
  8. Front deck, slide 8: We've spent less than we make in a year. 08We've spent less than we make in a year.
  9. Front deck, slide 9: Word of mouth got us here. Sales pods scale it. 09Word of mouth got us here. Sales pods scale it.
  10. Front deck, slide 10: We don't need the money. With it, $10M ARR by 2017. 10We don't need the money. With it, $10M ARR by 2017.
  11. Front deck, slide 11: Product people first, with unfair access to French engineers. 11Product people first, with unfair access to French engineers.
  12. Front deck, slide 12: Slack is taking internal. Front will own external. 12Slack is taking internal. Front will own external.

Then · 2016 · 21 slides

The original

See the original 2016 deckMathilde Collin, on Medium
  1. Title: all your external communications in one collaborative inbox
  2. Problem: 215B emails a day, built for personal use
  3. Solution: collaborative, integrated, unified
  4. Competitive landscape: the 2x2
  5. Head start: shared inboxes were the wedge
  6. Select customers
  7. Customer quotes
  8. Growth: MRR up 5.4x in 12 months
  9. Low churn: negative net MRR churn
  10. Our focus to date
  11. The product comes first: 60% of payroll is engineering
  12. Acquisition channels (her verdict: really weak)
  13. Land and expand: 150% (really strong)
  14. Capital efficiency: $1.3M spent, $1.4M ARR (really strong)
  15. Raising $10M Series A
  16. Team
  17. Roadmap
  18. Projections: $3M, then $10M ARR (really weak)
  19. Funding history
  20. The opportunity: Slack is going after internal
  21. Thanks

Now · 2026 · 12 slides

What we changed

  • The weak channels slide became a machineHer verdict was "scalability unclear." Now investors drag a sales-pod slider and watch 40 demos, 28% close, and $36K a month turn into ARR.
  • Projections got a model and a choiceToggle default alive (profitable in 5 months) against the plan ($3M, then $10M ARR, 15 to 53 people). The round reads as a choice.
  • The product plays itselfAn email lands in support@, gets assigned, picks up a comment, and resolves. Three adjectives became one conversation.
  • The ask moved next to the marketThe $10M sat at slide 15 and the Slack analogy at 19. Now they close the deck together, and 21 slides became 12.

Steal the structure

Pitch your company like Front did.

  1. 01 Promise The product in one line, with the thing it replaces in view.
  2. 02 Problem One poster-size number and the reason the old tool fails teams.
  3. 03 Product Play one real workflow from start to finish.
  4. 04 Wedge Why this entry point: small commitment, big pain, willingness to pay.
  5. 05 Customer love Short quotes with seat counts, one hero quote.
  6. 06 Growth One multiple over twelve months, with churn beside it.
  7. 07 Net retention Show the cohort spending more a year later.
  8. 08 Efficiency Money spent against ARR earned, side by side.
  9. 09 Go-to-market engine The repeatable channel as a model investors can turn.
  10. 10 Plan and use of funds Default alive against the plan, tied to hires.
  11. 11 Team Who builds and who sells, and the unfair advantage.
  12. 12 Market and ask The analogy that sizes the prize, then the number.

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