pitch unfairly

Arcade · Stage and screen

Willy Wonka, 1964. Pitched unfairly, 2026.

Five tickets. One factory. Zero leaks. Same story, same numbers. Rebuilt the way we'd pitch it today.

  • 5 golden tickets
  • 1 factory tour
  • 4 children lost
Play the 2026 deck Steal the structure
1964 Golden Ticket launch

Willy Wonka

Five tickets. One factory. Zero leaks.

Legend
Original craft
Unfair

The story→10 slides

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

Then · 1964

How it really went

  1. Rival makers plant spies and copy Wonka's inventions
  2. Wonka sends every worker home and locks the gates
  3. The factory runs again, but nobody is seen going in or out
  4. Five Golden Tickets are hidden in ordinary Wonka bars
  5. The world goes wild; the tickets turn up one by one
  6. Charlie finds the last with a coin from the snow
  7. February 1: five children tour the factory
  8. Room by room, four of them are removed
  9. Wonka reveals the point: he was looking for an heir
  10. Charlie gets the factory

Original: Charlie and the Chocolate Factory (1964), on Wikipedia

Now · 2026 · 10 slides

What we changed

  • You can tear open a barClick a wrapper and it rips. Usually it is chocolate. Once in a while it is a Golden Ticket, with the odds printed beside it.
  • The frenzy fills itselfDots spread across a globe while five ticket slots fill in order, from Augustus to Charlie. Replay the hunt any time.
  • The tour is a route that counts downThe path draws room by room and "children remaining" drops from five to one as each guest finds their exit.
  • The twist is a job postingThe heir reveal arrives late, as an open role with four disqualifiers struck out one by one, followed by a risk register rated low across the board.

Steal the structure

Pitch your company like Willy Wonka did.

  1. 01Launch promiseThe campaign in one line, with the hero object on screen.
  2. 02Why we went darkThe backstory as a story with villains, not a timeline.
  3. 03InsightThe demand you already have: the question everyone keeps asking.
  4. 04MechanicThe campaign in one sentence, and let the room try it.
  5. 05FunnelTop to bottom, with the scarcity made visible.
  6. 06Earned mediaShow the buzz filling up, not a list of outlets.
  7. 07ExperiencePlay the customer journey step by step.
  8. 08The real goalName the business outcome the campaign was built for.
  9. 09RisksList them plainly, with likelihood and a mitigation each.
  10. 10The askOne decision, one date.

Make yours in ChatGPT

Type your site. We'll write the prompt with Willy Wonka's structure and your brand.

Back to the Arcade