pitch unfairly

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Uber, 2008. Pitched unfairly, 2026.

Push a button, get a car. In 2008. Same story, same numbers. Rebuilt the way we'd pitch it today.

Template: Pre-product pitch deck

  • Pre-product
  • 25 slides
  • Garrett Camp
Play the 2026 deck See the original 2008 deck Steal the structure
2008 Pre-product pitch deck

Uber

Push a button, get a car. In 2008.

Legend
Original craft
Unfair

25 slides→11

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

The Uber pitch deck, slide by slide

Every slide opens the live deck right where it is.

  1. Uber deck, slide 1: Push a button. Get a car. 01Push a button. Get a car.
  2. Uber deck, slide 2: Getting a cab means calling and hoping. 02Getting a cab means calling and hoping.
  3. Uber deck, slide 3: The medallion costs $500K. The driver makes $31K. 03The medallion costs $500K. The driver makes $31K.
  4. Uber deck, slide 4: Your phone just learned where you are. 04Your phone just learned where you are.
  5. Uber deck, slide 5: On-demand cars for professionals. The NetJets of car service. 05On-demand cars for professionals. The NetJets of car service.
  6. Uber deck, slide 6: One click. Pickup here in 5 mins. 06One click. Pickup here in 5 mins.
  7. Uber deck, slide 7: Luxury on demand, profitable by design. 07Luxury on demand, profitable by design.
  8. Uber deck, slide 8: A nicer car that burns half the gas. 08A nicer car that burns half the gas.
  9. Uber deck, slide 9: $4.2B a year, and nobody owns it. 09$4.2B a year, and nobody owns it.
  10. Uber deck, slide 10: Even the worst case is a great ride. 10Even the worst case is a great ride.
  11. Uber deck, slide 11: 15 clients, zero cars. Demo on Feb 1st. 1115 clients, zero cars. Demo on Feb 1st.

Then · 2008 · 25 slides

The original

See the original 2008 deckAll 25 slides, on Speaker Deck
  1. Title: "Next-Generation Car Service"
  2. Cabs in 2008: radio dispatch, 14 mpg, no GPS
  3. The medallion system: $500K medallions, $31K drivers
  4. UberCab concept: "the NetJets of car services"
  5. 1-click car service: members only, guaranteed pickup
  6. Key differentiators and operating principles
  7. Apps, UberCab.com, and use cases
  8. User and environmental benefits
  9. Fleet, initial service area, technology
  10. Demand forecasting
  11. Market: $4.2B, top 4 players hold 22%
  12. Target cities and potential outcomes
  13. Smartphones, Aug 2008
  14. Future optimizations, marketing, location-based services
  15. Progress to date: 15 clients, Feb 1st demo

Now · 2026 · 11 slides

What we changed

  • The product drives itselfPress "Request UberCab" and a car drives the streets of SF to your pin while the ETA counts down from 5. The original described it in bullets.
  • The market slide has a twistThe 2008 headline stays $4.2B. Then drag "what if hailing becomes a habit" toward the dashed square: $65B of 2019 gross bookings.
  • One dispatch call replaces a bullet list"Cabs in 2008" is a call screen counting to 45 minutes: radio dispatch, no GPS, no ETA, cash.
  • Twenty-five slides became elevenUse cases, benefits, marketing ideas, and the LBS roadmap folded into the beats that carry the story.

Steal the structure

Pitch your company like Uber did.

  1. 01 One-line promise Say the whole product in four words and show the button.
  2. 02 Problem Put the audience in the old experience: the call, the wait, the cash.
  3. 03 Broken system One ratio that shows why incumbents won't fix it.
  4. 04 Why now The technology shift that just made the idea possible.
  5. 05 Concept An analogy investors already understand: the NetJets of X.
  6. 06 Product Play the core action, start to finish.
  7. 07 Principles How you will run it, ending on the business model.
  8. 08 Unfair detail One concrete edge, charted: here, the fleet.
  9. 09 Market The number, who holds it, and how it grows.
  10. 10 Scenarios Worst, realistic, best: show the floor is fine.
  11. 11 Progress and next What is done, and the next milestone with a date.

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