pitch unfairly

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Willy Wonka, 1964. Pitched unfairly, 2026.

Five tickets. One factory. Zero leaks. Same story, same numbers. Rebuilt the way we'd pitch it today.

Template: Marketing campaign plan

  • 5 golden tickets
  • 1 factory tour
  • 4 children lost
Play the 2026 deck Read the real story Steal the structure
1964 Marketing campaign plan

Willy Wonka

Five tickets. One factory. Zero leaks.

Legend
Original craft
Unfair

The story→10 slides

It's a live deck. Press start, then scroll or use the arrow keys, or play it full screen.

Play the 2026 deck

Willy Wonka's marketing campaign plan, slide by slide

Every slide opens the live deck right where it is.

  1. Willy Wonka deck, slide 1: Five golden tickets. One open door. 01Five golden tickets. One open door.
  2. Willy Wonka deck, slide 2: Spies stole our recipes, so we locked the gates. 02Spies stole our recipes, so we locked the gates.
  3. Willy Wonka deck, slide 3: Nobody gets in, so everyone wants in. 03Nobody gets in, so everyone wants in.
  4. Willy Wonka deck, slide 4: Hide five Golden Tickets in ordinary bars. 04Hide five Golden Tickets in ordinary bars.
  5. Willy Wonka deck, slide 5: Billions of bars in. Five tickets out. 05Billions of bars in. Five tickets out.
  6. Willy Wonka deck, slide 6: The hunt does our press tour for free. 06The hunt does our press tour for free.
  7. Willy Wonka deck, slide 7: Five children walk in. The tour does the rest. 07Five children walk in. The tour does the rest.
  8. Willy Wonka deck, slide 8: The tour is a cover. We are hiring an heir. 08The tour is a cover. We are hiring an heir.
  9. Willy Wonka deck, slide 9: Every risk is real. We rated them all low. 09Every risk is real. We rated them all low.
  10. Willy Wonka deck, slide 10: Gates open February 1. 10Gates open February 1.

Then · 1964

How it really went

Read the real storyCharlie and the Chocolate Factory (1964), on Wikipedia
  1. Rival makers plant spies and copy Wonka's inventions
  2. Wonka sends every worker home and locks the gates
  3. The factory runs again, but nobody is seen going in or out
  4. Five Golden Tickets are hidden in ordinary Wonka bars
  5. The world goes wild; the tickets turn up one by one
  6. Charlie finds the last with a coin from the snow
  7. February 1: five children tour the factory
  8. Room by room, four of them are removed
  9. Wonka reveals the point: he was looking for an heir
  10. Charlie gets the factory

Now · 2026 · 10 slides

What we changed

  • You can tear open a barClick a wrapper and it rips. Usually it is chocolate. Once in a while it is a Golden Ticket, with the odds printed beside it.
  • The frenzy fills itselfDots spread across a globe while five ticket slots fill in order, from Augustus to Charlie. Replay the hunt any time.
  • The tour is a route that counts downThe path draws room by room and "children remaining" drops from five to one as each guest finds their exit.
  • The twist is a job postingThe heir reveal arrives late, as an open role with four disqualifiers struck out one by one, followed by a risk register rated low across the board.

Steal the structure

Build your marketing campaign plan like Willy Wonka did.

  1. 01 Launch promise The campaign in one line, with the hero object on screen.
  2. 02 Why we went dark The backstory as a story with villains, not a timeline.
  3. 03 Insight The demand you already have: the question everyone keeps asking.
  4. 04 Mechanic The campaign in one sentence, and let the room try it.
  5. 05 Funnel Top to bottom, with the scarcity made visible.
  6. 06 Earned media Show the buzz filling up, not a list of outlets.
  7. 07 Experience Play the customer journey step by step.
  8. 08 The real goal Name the business outcome the campaign was built for.
  9. 09 Risks List them plainly, with likelihood and a mitigation each.
  10. 10 The ask One decision, one date.

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