pitch unfairly

The Truman Show Media Kit

5,000 hidden cameras, zero ad breaks, and nobody tells the star. Media kit, 1998, rebuilt as a live deck you can play and steal. More in Templates, sales.

The Truman Show deck, first slide Play the deck
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  • 12 slides
  • Day 10,909
  • ~5,000 hidden cameras
  • 0 ad breaks

Steal the media kit structure

12 slides, one job each, in this order. Swap in your story and keep the order.

  1. 01
    CoverWho you are and the one line that sums up what an advertiser buys.
  2. 02
    Mission and trustWhy the audience trusts you, before a single number. Buyers are renting that trust.
  3. 03
    Audience in numbersThree or four stat blocks, each with its source underneath. Leave out what you can't source.
  4. 04
    Who watchesWhen and where the audience shows up, by daypart, section or channel, so a buyer can pick a slot.
  5. 05
    InventoryWhere an ad can actually appear, shown as it looks on the page or screen.
  6. 06
    Ad formatsEach unit named plainly, from the cheapest to the premium integration.
  7. 07
    On screenA real example of a placement in context, with its disclosure label.
  8. 08
    Specs and rulesWhat a buyer can and can't run, including how sponsored content is labeled.
  9. 09
    Case studyBrief, placement, result and what you learned, told straight.
  10. 10
    Why we labelThe principle that protects the audience, and so the advertiser.
  11. 11
    Rate cardPrices per unit, what is included, and the one term you don't negotiate.
  12. 12
    Prepared for"Prepared by [rep] for [client]": the package, the flight, and a dated next step on both sides.
What good sales do, and where they fail
  • Open on a big shift in the buyer's world, not on your company (Raskin's strategic narrative).
  • On discovery calls, slides cost follow-ups: Gong found reps who used them were 17% less likely to book the next meeting. Ask, then show.
  • Winners spend less time on the deck (9.1 vs 11.4 minutes in intro calls) and 39% less on features (Gong).
  • Use proof from customers like the buyer; generic logos and ROI claims hurt (Gong).
  • End on a mutual action plan with dates and owners on both sides, never "Thank you".
  • Starting with the company history
  • A feature tour
  • Logos from the wrong industry
  • No next step with a date

The deck, slide by slide

Each one opens the live deck at that slide.

  1. The Truman Show deck, slide 1: Thirty years live, and every frame is for sale. 01Thirty years live, and every frame is for sale.
  2. The Truman Show deck, slide 2: We put trust before reach: one real life, never interrupted. 02We put trust before reach: one real life, never interrupted.
  3. The Truman Show deck, slide 3: Ten thousand days on air, five thousand cameras, and not one ad break. 03Ten thousand days on air, five thousand cameras, and not one ad break.
  4. The Truman Show deck, slide 4: He is on every hour, so every hour has its own audience. 04He is on every hour, so every hour has its own audience.
  5. The Truman Show deck, slide 5: Five thousand hidden cameras, and every angle is ad space. 05Five thousand hidden cameras, and every angle is ad space.
  6. The Truman Show deck, slide 6: Three ways in, from the billboard on Main Street to a line from his wife. 06Three ways in, from the billboard on Main Street to a line from his wife.
  7. The Truman Show deck, slide 7: Four products are placed in this kitchen. He has never spotted one. 07Four products are placed in this kitchen. He has never spotted one.
  8. The Truman Show deck, slide 8: The label faces the lens, and from 2026 so does the disclosure. 08The label faces the lens, and from 2026 so does the disclosure.
  9. The Truman Show deck, slide 9: Mococoa ran in prime time, mid-argument, and everyone saw the seam. 09Mococoa ran in prime time, mid-argument, and everyone saw the seam.
  10. The Truman Show deck, slide 10: The day he found the door in the sky, the audience changed the channel. 10The day he found the door in the sky, the audience changed the channel.
  11. The Truman Show deck, slide 11: The closer it gets to him, the more it costs. 11The closer it gets to him, the more it costs.
  12. The Truman Show deck, slide 12: Prepared for Sunny Acres: four weeks in prime time, labeled from frame one. 12Prepared for Sunny Acres: four weeks in prime time, labeled from frame one.
What really happened, and what the 2026 rebuild changes

What really happened, 1998

  1. 1998: Peter Weir directs Andrew Niccol's script; Jim Carrey plays Truman Burbank
  2. A studio adopts Truman before birth and broadcasts his whole life, live, around the clock
  3. His hometown, Seahaven Island, is a giant enclosed set with its own sky, sun and weather
  4. About 5,000 hidden cameras run from a control room inside the fake moon
  5. No commercial breaks: the show is paid for by product placement and the Truman Catalog
  6. His wife pitches kitchen gadgets and Mococoa to camera; his best friend drinks a sponsor's beer
  7. Day 10,909: Truman starts to notice, and Meryl breaks character mid-pitch
  8. He sails out until his bow hits the painted sky, climbs the stairs, and walks out the exit
  9. The audience changes the channel

Read the real story the film, via Wikipedia

What the rebuild changes

  • The audience around the clock. A 24-hour dial sweeps from the night shift to prime time; click any daypart to see what is on, who is watching, and which format fits that slot.
  • A wall of hidden-camera feeds. Six feeds from the car stereo to the painted sky. Pick one and the main monitor tells you what it can sell, and what it can't (he won't go near the water).
  • Spot the placement. Four products hide in his kitchen. Each one you find gets the "Paid placement" label it never had, which is what disclosure looks like.
  • Prepared for you. Type your brand and it merges into the headline, the proposal and the on-screen label, with a dated plan for both sides.

Make yours in ChatGPT

Type your site. We'll write the prompt with The Truman Show's structure and your brand.